Center of Excellence

BMW of North America Announces Best Dealership Awards
31 BMW dealers honored as "Centers of Excellence" for outstanding customer
satisfaction, brand representation and operational excellence.
Woodcliff Lake, NJ - March 7, 2012...BMW of North America, LLC today
announced its annual Center of Excellence honors, awarded to the top performing
dealerships in the U.S. Thirty-one of the 339 BMW dealers nationwide achieved "2012
Center of Excellence" status based on their 2011 performance in customer satisfaction,
outstanding brand representation, operational excellence and profitability.
BMW of Stratham of Stratham, New Hampshire has earned this distinction for 2012 through
consistently superior performance, demonstrating a combination of sales leadership and
customer satisfaction that placed them at the very top among BMW Centers. This marks
the third such victory for BMW of Stratham.
"BMW customers have high expectations of their vehicle and their dealer," said Peter Miles,
BMW of North America Executive VP of Operations. "It takes extraordinary and consistent
effort to attain the level of a COE dealership."
The BMW Group continues to lead the automotive industry as the number one premium
auto manufacturer in the world and is the primary mobility provider for the London 2012
Olympic Games, as well as the 2012 U.S. Olympic and Paralympic Teams. During 2012,
BMW will launch a number of new vehicles in the U.S., including the all-new 3 Series Sedan,
6 Series Gran Coupe, and the M5 Sedan ensuring their position as the number one luxury
brand in the U.S. 

"The Center of Excellence winners have done exceptionally well," said BMW of North
America President and CEO Ludwig Willisch. "In this Olympic year, these 31 are our top
athletes, so it's fitting that we send them to the London 2012 Olympics as their reward."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-
Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the
United States has grown to include marketing, sales, and financial service organizations for
the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-
Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a
technology office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports
Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is
represented in the U.S. through networks of 339 BMW passenger car and BMW Sports
Activity Vehicle centers, 139 BMW motorcycle retailers, 111 MINI passenger car dealers,
and 32 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at: . 


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