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BMW vs Lexus


Having the right car can make any drive around Stratham, Portsmouth, or Exeter, NH, even more enjoyable. Many of the shoppers who come to BMW of Stratham are looking for a luxury model that’s exhilarating to drive and offers a range of advanced features.

Below, we explore two popular brands, BMW and Lexus, to see how they measure up. By learning about these brands, you’ll be in a better position to choose the vehicle that serves your needs.


Red BMW

BMW vs Lexus: History

BMW was born when three separate German companies—Rapp Motorenwerke, Bayerische Flugzeug-Werke, and Automobilwerk Eisenach—came together in 1916. They called their merged company Bayerische Motoren Werke (BMW), or Bavarian Motor Works.

BMW would actually not produce its first automobile until 1928, as the company was first building aircraft and motorcycles. Evidently, BMW has extensive experience with engineering and manufacturing highly capable engines of all sizes.

Lexus, on the other hand, was launched by its parent company, Toyota, in 1989 as a luxury branch. Its first models were the LS 400 and ES 250 sedans. While Lexus doesn’t have a history of manufacturing other modes of transportation like BMW, the Toyota brand has been producing automobiles since 1937.


Man leaning against his BMW

BMW vs Lexus: Model Options

Both BMW and Lexus offer drivers an array of models to choose from, ranging from compact sedans to spacious SUVs. Between the two brands, though, you’ll find BMW has many more models and body styles to choose from.

Compared to the six sedan options that Lexus offers, you’ll find 10 sedan and gran coupe options when shopping BMW. When it comes to SUVs, BMW also provides more with 12 offerings (including both traditional and coupe-style SUVs) compared to the eight offered by Lexus

Moreover, BMW has been pushing its boundaries of style, capability, performance, and efficiency with its most recent models. The brand has introduced three fully electric vehicles in three different body styles:

  • BMW iX SUV
  • BMW i4 coupe
  • BMW i7 sedan

Lexus, on the other hand, currently doesn’t have any fully electric options available. While an electric SUV is expected to debut in 2023, shoppers still have more electric choices among BMW models.


Purple BMW

BMW vs Lexus: Unique Brand Offerings

You’ll find brand-exclusive features, engineering specs, and other options with both Lexus and BMW vehicles.

BMW, for instance, exclusively offers BMW M models. These vehicles are the company’s high-performance trims and are engineered for optimal traction, acceleration, and handling. They’re even built with M-specific components.

Lexus, on the other hand, offers a brand-specific safety system called the Lexus Safety System+. Depending on the specific model, this system can include technologies like the Pre-Collision System with Pedestrian Detection and All-Speed Dynamic Radar Cruise Control and Lane Change Assist.


BMW vs Lexus: The Choice Is Yours

Your dream car is waiting for you at BMW of Stratham. Between BMW and Lexus, we know our shoppers around Stratham, Portsmouth, and Exeter, New Hampshire, will prefer BMW’s engineering experience, versatility, and dedication to performance.

When you’re ready to test a drive your preferred BMW, call our team to schedule your visit.


BMW of Stratham 43.0109042, -70.9188738.