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BMW vs Mercedes


When you’re looking for a German-engineered luxury car, BMW and Mercedes-Benz are most likely at the top of your list. With both vehicles offering premium amenities sure to enhance your commute around Stratham, Portsmouth, or Exeter, New Hampshire, how are you supposed to decide which brand is right for you?

To learn more, we here at BMW of Stratham have created this BMW vs. Mercedes comparison. Ready to see which brand is right for you? Keep reading!

About BMW & Mercedes-Benz

When you’re torn between two brands, a good starting point for your research is looking to the past and learning more about the histories of the two brands. Both brands have rich histories that led to the production of their first vehicles nearly 100 years ago.

BMW was founded in 1916 and originally worked on airplanes. However, at the end of World War I, BMW was no longer allowed to produce aircraft. They turned their attention to making motorcycles before the first BMW automobile was available to the public in 1928.

On the other hand, Mercedes-Benz dates back to the late 1800s, when they worked on riding cars, carriages, and wagons before their first automobile was made available in 1926.

Luckily for you, whether you choose BMW or Mercedes, you’ll have many decades worth of experience backing your new luxury car.

BMW X1 parked in driveway

BMW vs Mercedes: Model Versatility

Even though you’re looking for a German-engineered model, your driving needs and desires differ from other drivers, who may likewise be torn between BMW and Mercedes-Benz. Since no two drivers are the same, offering several models is essential.

BMW vs. Mercedes Model Versatility




Number of Vehicles



Number of SUVs



Number of Sedans & Coupes



Both Mercedes and BMW offer almost the same number of vehicles, but SUV drivers should look to BMW since this brand offers far more models to choose from than Mercedes-Benz.

Additionally, if you’re looking to reduce your carbon footprint as you commute, BMW is the brand to choose. BMW drivers will have access to four plug-in hybrid vehicles and two fully electric models. Mercedes-Benz, on the other hand, only offers three plug-in hybrid options and one fully electric model.


BMW 4 Series Technology

Safety Features

When you’re looking for a vehicle that comes with premium safety features, both BMW and Mercedes offer exactly that. Take the 2022 BMW 5 Series and the 2022 Mercedes-Benz E-Class, for example. Both vehicles offer active safety features—those that scan a range around your sedan to check for potential hazards.
Active safety features you’ll find on both models include brand-specific forward collision warning and rearview camera systems. An additional standard feature you’ll find with most BMW vehicles includes Lane Departure Warning.
You’ll also find an additional safety feature—BMW’s Active Protection System or PRE-SAFE® with Mercedes—that will automatically close windows and pretension safety belts if a collision is unavoidable.
Both luxury manufacturers make vehicles that can help keep you safe when you’re on the go, but it’s clear that BMW takes things one step further with its standard safety features.

BMW vs Mercedes: Which Will You Choose?

When you’re looking for a new luxury car, both BMW and Mercedes-Benz offer the top-tier amenities you want. However, when comparing the versatility among models and standard safety features, it’s clear BMW is the better option.

To see which model is right for your Stratham, Portsmouth, or Exeter, NH, travels, visit us at BMW of Stratham today!

BMW of Stratham 43.0109042, -70.9188738.